cott Pashley, EverWash’s Chief Revenue Officer, recently sat down with David Begin of the International Carwash Association to discuss EverWash’s origins in the fitness industry, and the financial benefits of membership and recurring revenue. They also covered the company’s new emphasis on big data and how to leverage that data without leaving customers feeling uneasy.
“Four years ago, membership was beginning to be something in the car wash industry,” Pashley tells Begin. “But we saw it in a place where it was going to be the thing, and maybe the biggest growth in the car wash industry was going to come from that avenue. And we had membership expertise, we just had to learn what the heck car washing was all about.”
Use the player below to listen to the conversation, and learn more about EverWash’s history and philosophy on membership. Other topics discussed include the importance of staffing pay stations at tunnel operations, and the potential for membership models in in-bay automatic washes.CAR WASH The Podcast is a weekly program from the ICA that tells stories and provides business insights from the experts in and out of the car wash industry. Co-hosts David Begin and Matt DeWolf bring on a different guest each week for an interview that touches a number of different topics each episode.
Directed toward investors, owners, operators and managers alike, the podcast is a free on-demand audio program that provides information on the latest trends impacting the industry, tips from successful industry leaders, and inspiration for listeners.
Do you want to learn more about EverWash, and speak with a representative? Click Here to provide your information and get started today!
About the Author
About EverWash
Get unlimited car washes for one low monthly price - all from the palm of your hand. EverWash partners with your neighborhood's local car wash to bring you unlimited-use, all-you-can wash, monthly membership plans starting as low as $9.95 per month.
Stop paying every time you get your car washed. Discover a better way to wash your car. An unlimited-use monthly car wash membership is the most cost-effective way to keep your car looking its best every single day. It's like a gym membership for your car!
With nearly 1,000 locations nationwide, EverWash has a car wash and membership plan for you. What makes EverWash great?
- Save Money - Unlimited washes at a fraction of the pay-per-wash price.
- Unlimited Use - Wash your car as often as you want. Wash every single day if you'd like!
- Membership Options - Choose a local car wash & unlimited plan that works best for you.
- Month-To-Month Memberships - Cancel anytime. No commitment. No strings attached.
EverWash has been featured in major consumer and industry publications and media. Download the EverWash app at the App Store or Google Play and start saving today!
