Today’s consumers increasingly favor businesses that give back to their communities. By creating a charity partnership, car wash operators can strengthen their reputation, build goodwill, and create new opportunities to grow memberships.
Choosing the Right Charity
Select a cause that resonates with your community and aligns with your values. Options include:
- Local schools and sports teams.
- Food banks or shelters.
- Environmental or clean water organizations.
The goal is to connect with a cause that your customers are passionate about supporting.
Structuring the Partnership
There are many ways to support a charity:
- Donation per Wash or Membership: Pledge a set amount for every wash or membership sold during a campaign.
- Special Charity Days: Dedicate one day’s revenue to the cause.
- Long-Term Partnerships: Build ongoing relationships with nonprofits for sustained impact.
Promoting the Partnership
This is where EverWash gives operators an advantage:
- Custom Signage communicates your partnership on-site.
- Automated Emails and Push Notifications spread the word to members.
- Social Media Templates help share updates with the broader community.
Impact Beyond Revenue
Charity partnerships don’t just raise money—they raise your profile. Customers see your wash as a community hub and a business that cares, which builds loyalty and boosts membership retention.
Ready to give back while growing your business? Talk to EverWash about building your next charity campaign.
